Smile Design · ReplicAIted

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Smile Design Terms of Service

Service consent, likeness authorization, biometric information, and data retention for Smile Design Simulator.

Your identity remains yours. ReplicAIted, LLC does not acquire ownership of your identity, face, voice, likeness, biometric identifiers, or original media simply because you use our service. You give us a limited authorization to process the media you provide to create, operate, maintain, and provide the services you request.

We do not sell, lease, trade, or license your biometric identifiers to data brokers, advertisers, or unrelated third parties. Identifiable media and biometric information are not used to train generalized AI models for other customers without separate affirmative consent where required.

2. Authorization to create a digital representation

You knowingly and voluntarily authorize ReplicAIted, LLC to create artificial or digital representations of you for the purposes you authorize or request through the service. These may include computer-generated photographs and videos, animated likenesses, facial expressions and movements and, where applicable, avatars, synthetic voices, or synchronized speech.

A generated representation may depict you appearing, moving, speaking, or performing in ways that were not actually photographed, recorded, spoken, or performed by you.

3. Limited license to your image, voice, and likeness

You grant ReplicAIted, LLC a non-exclusive, worldwide, royalty-free license to process, reproduce, modify, adapt, synthesize, render, display, transmit, and create derivative content from media you voluntarily provide, for the purpose of providing and supporting your requested service.

This authorization may include photographs, video, audio, voice, face, appearance, likeness, facial expressions, gestures, movements, and other identifying characteristics contained in the media you provide. It does not transfer ownership of your identity, personality, publicity rights, biometric identifiers, or original media to ReplicAIted.

4. Biometric information notice

To create, maintain, secure, or operate your authorized digital representation, ReplicAIted, LLC and authorized service providers may collect, capture, create, receive, process, store, or use biometric information derived from the media you provide.

Depending on the technology and applicable law, this may include facial geometry, facial maps or templates, voiceprints, mathematical representations, feature vectors or embeddings, movement characteristics, or similar technological representations.

The specific purposes are to create your requested representation, reproduce your authorized appearance or voice, generate requested content, maintain and operate the service, protect access where applicable, prevent misuse and fraud, troubleshoot, and comply with applicable law.

We will not knowingly use biometric information collected for the service to infer unrelated sensitive characteristics about you.

5. Biometric retention and destruction

We retain biometric identifiers and biometric information only for as long as reasonably necessary to fulfill the authorized purposes, subject to applicable law. When the purpose has ended or an applicable legal retention deadline is reached, affected information will be permanently destroyed or rendered unusable as required by law.

The Data Retention and Destruction Policy below describes the retention schedule and its effective date. Consent, transaction, deletion, and compliance records may be retained separately without retaining biometric templates.

6. No sale of biometric identity

ReplicAIted, LLC will not sell, lease, or trade your biometric identifiers or biometric information or provide them to data brokers, advertisers, lead-generation companies, or unrelated companies for independent commercial exploitation.

This does not prevent ReplicAIted from charging for its services or paying authorized service providers to process information as necessary to provide those services.

7. AI and technology service providers

We may use specialized providers for AI processing, image and video generation, avatar generation, voice synthesis, facial animation, cloud computing, hosting and storage, cybersecurity, content delivery, and technical support, as applicable to the service requested.

Where required by applicable law, these providers will be contractually restricted from independently selling or using biometric information for purposes unrelated to providing services to ReplicAIted.

8. General AI model training is separate

Processing and customizing your individual representation is part of the service you request. Using your information to train a generalized or shared AI model for other customers is a separate purpose.

We will not rely solely on core service consent for generalized-model training when separate consent is legally required. Any such permission will be presented separately as an optional consent. Declining optional generalized-model-training consent will not prevent you from receiving the core service.

9. Optional marketing and promotional permission

Marketing permission is separate from authorization to create your Smile Design visualization. If you provide that optional permission, selected examples of your likeness and generated content may be used in the authorized advertising, demonstrations, social media, presentations, case studies, website content, sales materials, and promotional materials.

You may withdraw permission for future ReplicAIted marketing use by emailing MarketingSupport@ReplicAIted.com.

A participating dental practice must obtain its own applicable promotional authorization. Review the Photo and Video Release Disclaimer for the practice release language, and contact the practice identified in your signed release to withdraw its permission.

10. Use only media you are authorized to provide

Unless ReplicAIted expressly provides an authorized third-party workflow, you may create a digital representation only of yourself. Public availability of an image, possession of a video, or a family, employment, customer, or other relationship does not by itself establish permission.

For an authorized practice, enterprise, employee, spokesperson, or other third-party workflow, the person represented must complete the required consent procedure or provide legally sufficient authorization before biometric processing occurs.

11. Your representations

By uploading media, you represent that:

  • You are at least 18 years old.
  • You are the person represented unless ReplicAIted has expressly authorized another consent procedure.
  • You have the legal right to provide the uploaded content.
  • You have obtained all legally required permissions for any other identifiable person appearing in it.
  • Your upload and use do not violate another person’s privacy, publicity, biometric, copyright, trademark, contractual, or other rights.

12. Prohibited uses

You may not use the service to impersonate a person without authorization; commit fraud or identity theft; deceive others about the identity of a speaker; bypass identity-verification systems; create nonconsensual intimate or sexual content; extort, threaten, stalk, or harass; create fraudulent financial communications; falsely portray endorsements; infringe another person’s rights; or engage in unlawful activity.

ReplicAIted may suspend or terminate access when it reasonably believes a representation is being used without proper authorization or for unlawful purposes.

13. AI-generated content and smile preview disclaimer

Generated content is synthetic. It may show statements, movements, clothing, locations, circumstances, or appearances that were not real. You are responsible for reviewing content before publishing or distributing it. AI disclosures, metadata, watermarks, content credentials, or other provenance information may be included where applicable.

Smile Design is a visualization of an appearance. It does not examine your teeth, recommend treatment, or promise a specific outcome. Your dental health and individual circumstances require evaluation by a dental professional. A simulated smile is not evidence of a completed dental treatment or an actual patient result.

14. Security

We will use reasonable administrative, organizational, and technical safeguards appropriate to the sensitivity of the information involved. Biometric information will receive a standard of care at least as protective as other confidential and sensitive information. Access will be limited to personnel and service providers with an authorized business need.

15. Withdrawal of consent and deletion

You may request deletion of your digital representation and associated biometric information, or withdraw biometric consent, by contacting Privacy@replicAIted.com.

Where applicable, withdrawal applies prospectively and does not invalidate processing that lawfully occurred before withdrawal. After a valid deletion request, ReplicAIted will stop creating new content from the affected representation and process applicable deletion requests in accordance with the applicable policies, contractual obligations, and law.

Withdrawing required biometric consent may prevent us from maintaining or operating your representation. Content previously downloaded, published, distributed, or provided to third parties may continue to exist outside our possession or control.

Data Retention and Destruction Policy

Policy effective date: October 1, 2026. Policy version: 1.100126.

The following customer-facing summary applies to ReplicAIted’s authorized digital-replica services, including applicable Smile Design processing. Information is kept only while necessary for the disclosed purpose. Earlier deletion requirements take priority; the periods below are ordinary or maximum periods, not promises to retain information for the full period.

Retention schedule
Information Retention period or criteria
Original photos and video Through successful creation and quality verification, plus no more than 30 days, unless you affirmatively elect continued storage.
Original voice recordings, when applicable Through creation and verification, plus no more than 30 days, unless continued storage is authorized or necessary for an expressly disclosed service.
Biometric identifiers and customer-specific model data Only while necessary for an authorized active service, subject to earlier deletion triggers. Inactive biometric identifiers are subject to a company-wide maximum of 24 months after the last interaction, unless an earlier deadline applies or retention is expressly required by law.
Temporary processing files Normally within 24 hours after completion of the processing job, unless necessary for an active request.
Enrollment without valid biometric consent Biometric processing must not begin; uploaded media is scheduled for deletion within 24 hours.
Abandoned enrollment with valid consent Within 7 days unless enrollment resumes before that deadline.
Rejected media Ordinarily within 7 days, subject to limited, legally permitted retention necessary to investigate serious abuse.
Generated customer content Until customer deletion or account termination, generally no more than 30 days after termination, as applicable.
Optional marketing content While the separate authorization remains active. After withdrawal, new use stops; controlled website and digital campaign copies are removed within 30 days. Previously distributed copies may remain outside our control.
Routine security logs 12 months; high-risk security-event records may be retained longer when reasonably necessary for security or legal obligations.
Ordinary customer-support records Generally 24 months after ticket closure. Privacy, consent, deletion, fraud, and security records may be retained for 7 years.
Consent and destruction audit records 7 years after the applicable relationship, consent, or representation ends, or after destruction, as applicable. These records must not contain biometric templates.
Billing and tax records Generally 7 years, subject to applicable accounting and legal requirements.

Earlier destruction triggers. Deletion of the representation, withdrawal of required consent, completion of the processing purpose, a finding that continued retention is unnecessary, or an applicable legal deadline can require earlier destruction. Necessity is reviewed at least annually. Applicable state-specific requirements can shorten these periods.

What destruction covers. Deletion includes applicable source media, customer-specific models, biometric templates, working copies, caches, replicas, and provider-held copies. Merely hiding a profile or marking a database record inactive is not permanent destruction. Backups must be deleted or rendered permanently inaccessible as applicable.

Service providers and confirmation. Deletion instructions extend to relevant processors and subprocessors. Destruction is not represented as complete until supporting verification is available. Non-biometric consent and audit records may be retained to document authorization and deletion.

Privacy requests. Contact Privacy@replicAIted.com for access, consent, retention, or deletion questions.